Indeed, the right answers often follow the right questions. Check out these and let us know if these are good for you – We promise they will help your digital marketing.
Let’s start with facts,
#1. Humans are emotional beings, and thus marketing is about influencing their choices, both logically and emotionally. Getting clients to have an interest in your product, is literally half the marketing journey.
#2. Good marketing will, sadly, beat good products or services – short-lived but yes, a bad product with good marketing can do better than a good one without.
Alright now that we’ve got that out of the way, here are the questions.
Qn1. Do you know your ideal client?
Knowing who your ideal client is, isn’t singling out a specific individual or companies, it refers to defining the characteristics that you would want your ideal client to have, things like their demographics (age, gender, marital status, income, education, employment…), with the modern consumer habit you also need to define their psychographics (lifestyles, interests, opinions, attitudes, beliefs, values…).
Having clarity of the characteristics of your ideal client will help you focus your marketing efforts to the right people and places. So take a moment to jot down those characteristics.
Qn2. Do you know where your ideal client hangs out – online?
Understanding where to find your ideal clients is very critical. Online, do they spend most of their time on Facebook or Linkedin? Do they search with google or bing? Do they shop on Amazon or eBay? Do they use google docs or Microsoft Office? Trust us when we say – You don’t want to spend advertising money on a platform that isn’t used by your ideal clients.
Qn3. Which channels do you use and why?
There are numerous channels out there. They all can be efficient depending on how, where and when you use them. Video, Email, Content, Social media, Podcast, SEO & PPC… Take time to identify which channel best reaches your audience and master it. You don’t have to use all of them, just the ones that your ideal clients use.
We hope these 3 will offer some guidance into your digital marketing. Just keep in mind that with digital marketing we can tell its reach and customer reception: We can know how many watched a video or viewed your content and how many liked it. If the majority aren’t liking it, it might be time for a change, don’t stick to what worked in the past.